For several years I was chair of the small business owners group of a large professional organization and also coordinated a business book discussion group. I am often asked to share ideas with others who are in the small or start-up business space. Every business –and owner—is different, so what I try to do is
In Country Three I had another completely different customer experience. While visiting one of the villages, I passed by a large blanket spread out near a tree with hand-woven jewelry and baskets displayed on top. Several of the women who craft these items are sitting near the blanket weaving from a stack of dry reeds.
Our short hike to one of the popular tourist spots in Country Two took us past a half-block area set up with craft stalls. I was pleasantly surprised that the sales techniques here are more engaging. ‘Madam, where are you from? What is your name? I am Joseph. Do you enjoy your visit to my
I recently returned from a trip to southeast Africa, visiting the countries of Botswana, Mozambique, and Zambia. Always on the lookout for lessons to apply to my own practice even when I’m on vacation, the contrast in my customer experience when I was buying local crafts stuck with me. Three different countries, three totally different